This is basically NY's version of In-N-Out except it is not. Shake Shack is a bit more urban and it stands apart in the burger arena by using a proprietary burger that’s vegetarian fed and humanely raised. Cooked-to-order burgers are topped with fresh ingredients and served on a non-GMO roll. They also make their own custard ice cream that is full of REAL sugar and the most important part of this chain....they serve ALCOHOL. Uh huh. So go ahead and order your kid cocaine that comes in the form of a brownie, custard concrete...it doesn't matter, because you will be sipping wine and all will be right in the world.